Maintaining a positive outlook during a cost of living crisis is challenging enough when you’re employed, but for those actively seeking work, the financial and emotional pressures can be particularly confronting. Rising household expenses, financial commitments and uncertainty about the future can quickly erode confidence, particularly when a job search extends well beyond what was anticipated.

As a Strategic Career Specialist, I recognise that telling someone to simply remain positive is neither realistic nor particularly helpful. Financial pressures are real, and so are the frustration, disappointment and self-doubt that can accompany prolonged unemployment or career uncertainty. What matters is helping people maintain perspective, recognise what remains within their control and make informed decisions that protect both their financial circumstances and professional confidence.

One of the most disheartening experiences for job seekers is being ‘ghosted’ by prospective employers, particularly after investing considerable time tailoring applications, preparing for interviews and demonstrating genuine interest in an opportunity. When applications go unanswered or communication suddenly stops, it’s understandable that people begin questioning their experience, capabilities and professional worth.

However, a lack of response is not necessarily a reflection of an applicant’s suitability or value. Recruitment processes are influenced by numerous factors, many of which remain invisible to candidates. My advice is to resist allowing an employer’s silence to determine your self-worth, while also taking an objective look at your job search strategy, the competitiveness of your applications and whether you’re targeting opportunities aligned with your demonstrated capabilities.

Remaining positive doesn’t mean ignoring difficult realities. It means maintaining perspective, adapting your approach where necessary and recognising that your professional value is not determined by someone else’s recruitment process.